Challenges Faced by Customers

Despite the growing popularity of leisure and performing arts content, audiences and fans continue to experience various difficulties and inconveniences. Physical paper tickets not only pose a risk of being lost but also expose buyers to scams involving counterfeit tickets. Additionally, the fragmentation of ticketing platforms causes inconvenience during the booking process, and the allocation of seats across different vendors can lead to issues such as double-booking. The problem of ticket scalping and resale inflates ticket prices and leads to fraudulent activity, making it difficult for the domestic performing arts market to expand globally.

These challenges extend beyond ticket purchasing. The lack of a quality community for communication between audiences and creators results in poor engagement and limited access to useful information. Upon arriving at the venue, audiences often face confusion and unnecessary wait times during ticket issuance and entry, increasing their overall frustration.